Bozeman Real Estate Marketing Without sharp digital marketing skills, an agent could inadvertently cause your house to sit on the market or sell for below top dollar because of an inability to target and attract the right buyers.

Why is real estate digital marketing important?

Real estate digital marketing is both a critical and difficult skill to master. For an agent, digital marketing skills mean the difference between the perfect buyer finding your house or your home sitting on the market for too long. Gone are the days when you could rely on a "For Sale" sign on the corner. Marketing starts with great photographs, a detailed description, even a dedicated website page, but digital marketing goes beyond just posting the home online. It requires an agent who knows how to distribute it—on social media, on the MLS, and throughout their powerful network. First, you need to ensure your agent has digital marketing skills, and then you need to make sure that they know how to use them.

Questions to Ask a Potential Agent

  • What do you do to market a home?
  • Do you have a blog or newsletter?

3 Things Your Agent Should Be Doing

  1. Share It: Aside from making sure your house is viewable on the MLS and popular websites, the agent should personally share a post about your home on Facebook, Instagram, and other popular social networks. Ideally, your agent will have a reputable and growing audience on these platforms, too.
  2. Write About It: Whether your agent has a newsletter, website, or both, featuring your home on their website when it goes up for sale is a surefire way to get attention.
  3. Show It Off: For properties big and small alike, virtual tours can play a major role in showing a home's strong suits and getting potential buyers interested. These can be as simple as planned photos in a slideshow to a video walkthrough or full-on virtual tour using 360-degree photos or a special camera.

We provide a comprehensive digital marketing strategy to sell your home. Our approach includes targeted Facebook advertising, email marketing, content marketing, and personalized 1-to-1 outreach to reach the right buyer.

Are you looking to buy or sell? Are you struggling to find where to start? In today's real estate market you need to make sure you have a trusted, experienced Broker on your side to help you find those hidden gems, navigate bidding wars, secure the best offer, or stoke the fire to encourage bids. Contact Real Estate Broker, Tamara Williams, at 406.223.6823 to answer any of your questions and get the information you need to be successful. 

Check out what our clients have to say about working with Tamara Williams and Company. 

"Tamara Williams is one of the top-producing real estate agents in the Bozeman area. If you are looking for a representative to exceed your expectations, Tamara is the agent for you. A true professional in her field, and one of the nicest people you will ever meet." - Larry

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